Design(ing) The Museum
Installation view of J. Otto Seibold and Mr. Lunch. Photo by Johnna Arnold. As part of San Francisco Design Week (SFDW), former CJM Design Studio designer (and founder) Brad Aldridge gave a design talk in The Museum on designing The Museum —everything from identity graphics to exhibitions. For The CJM Blog, we asked him to elaborate on his design philosophy, on collaborating with others, and more. _________________________________________________________________________________ 1. What was your approach to creating the identity for exhibitions at The CJM? How did this differ depending on the scale, scope, and content of exhibitions? The first thing to capture as a designer in a museum is the idea that whole place is a big giant storybook. It’s a lot of different voices trying to guide visitors to have a great journey of discovery, learning, and—on an even more pure level—have a great edifying time. So, as designer, I have to always remember that exhibition content i